Amazon Snaps Up James Bond Proprietor MGM for $8.45 Billion as Streaming Conflict Heats Up


The deal is designed to assist Amazon supercharge its Amazon Prime Video service by retaining clients engaged and paying an annual subscription that additionally ensures speedy supply of purchases from its on-line retailer.

“The actual monetary worth behind this deal is the treasure trove of (mental property) within the deep catalog that we plan to reimagine and develop along with MGM’s gifted workforce. It’s very thrilling and offers so many alternatives for high-quality storytelling,” mentioned Mike Hopkins, senior vp of Prime Video and Amazon Studios.

Amazon’s Prime Video faces a protracted listing of rivals together with Netflix Inc, Walt Disney Co’s Disney+, HBO Max and Apple Inc’s Apple TV+. The businesses are rising spending and increasing in worldwide markets, aiming to seize the pandemic-led shift to binge-watching exhibits on-line.

Amazon has additionally made large bets courting followers of reside sports activities and has picked up profitable licenses to stream video games, together with a long-term take care of the Nationwide Soccer League that was estimated to price about $1 billion per yr.

The proliferating streaming providers are additionally scrambling for manufacturers that they’ll increase and libraries of older exhibits and films. Analysts have mentioned it is a large motivation for one more spherical of consolidation of media properties after a short hiatus throughout the pandemic.

Underscoring the pattern, AT&T Inc introduced a $43-billion deal final week to spin out its WarnerMedia enterprise and mix it with Discovery Inc, probably the most bold but within the streaming period.

“Amazon is in search of to turn into a extra outstanding participant within the leisure world, and there’s no higher method to do this than by shopping for probably the most iconic film studios in Hollywood,” mentioned Jesse Cohen, senior analyst at “It’s all about content material because the streaming conflict heats up.”

The acquisition is Amazon’s second-biggest after Entire Meals Market, which it purchased for $13.7 billion in 2017.

The value represents a lofty premium relative to different offers. The value is about 37 occasions MGM’s 2021 estimated EBITDA – or nearly triple the enterprise value-to-EBITDA a number of that Discovery’s deal implied for AT&T’s content material property – in response to Reuters Breakingviews.

MGM began a proper sale course of in December, when it was estimated to be value about $5.5 billion.

The deal might be seen as a doubling down on enterprise technique that Jeff Bezos, Amazon’s CEO, articulated at a convention in 2016: “After we win a Golden Globe, it helps us promote extra sneakers,” he had mentioned, referring to Amazon’s various enterprise divisions.

In April, Amazon posted its fourth consecutive report quarterly revenue and boasted greater than 200 million Prime loyalty subscribers.

Amazon shares rose 0.3% in early buying and selling.


Amazon has picked up Academy Awards over time and slowly moved from art-house fare towards content material with wider attraction. The MGM acquisition accelerates that transfer, giving it rights to James Bond, probably the most profitable franchises in movie historical past that’s earned almost $7 billion on the field workplace globally, in response to MGM.

MGM additionally has an enormous library of basic movies together with “Rocky,” “Moonstruck,” and “The Silence of the Lambs.”

The potential to mine this mental property, by making new exhibits and movies primarily based on in style characters, will assist Amazon draw viewers to Prime, two former Amazon executives instructed Reuters.

Nonetheless, efforts by Amazon to revenue off MGM’s library gained’t be simple, or low-cost.

In lots of circumstances, MGM’s content material is tied up in multi-year offers with tv networks, the previous Amazon executives mentioned. Amazon can not air MGM’s actuality present “The Voice,” for example, which contractually is within the arms of NBC.

Bringing a brand new installment of the James Bond saga to Prime viewers could also be a very troublesome job, the sources mentioned. The phrases below which MGM acquired the franchise depart management within the arms of the Broccoli household, the Bond movies’ producers.

Information of the acquisition adopted rapidly on the return of Jeff Blackburn, Amazon’s former senior vp overseeing content material and M&A, who had left early this yr.

Incoming Amazon CEO Andy Jassy had specific belief in Blackburn after many years at Amazon collectively, hoping he’d shepherd a sophisticated merger, the sources mentioned.

(Reporting by Jeffrey Dastin, extra reporting by Akanksha Rana; Modifying by Sriraj Kalluvila, Muralikumar Anantharaman, Bernard Orr and Nick Zieminski)

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