Drake, the Weeknd Poised for Huge Night time at Billboard Awards – NBC Los Angeles
Among the Grammys’ greatest critics, who felt they have been ignored on the famed awards present, will take heart stage at one other occasion: the 2021 Billboard Music Awards.
The Weeknd referred to as out the Grammys final 12 months when he did not earn a single nomination for its 2021 present, regardless of having the 12 months’s greatest tune with “Blinding Lights” and a multi-platinum, multi-hit album with “After Hours.” However at Sunday’s Billboard Awards, he is the highest nominee competing for a formidable 16 awards.
With 27 wins, Drake is essentially the most embellished artist within the historical past of the Billboard Awards. He is up for seven honors this 12 months and can obtain the Artist of the Decade Award.
Drake has gained 4 Grammys and The Weeknd has earned three — although they have been restricted to wins within the rap and R&B classes, as a substitute of profitable prizes like album, tune or file of the 12 months.
However the Canadian performers will battle for the highest prize on the Billboard Awards — prime artist — the place competitors contains Taylor Swift and late rappers Juice WRLD and Pop Smoke.
Regardless of dominating the charts and streaming companies, Juice WRLD was additionally snubbed on the Grammys, held in March. Pop Smoke was restricted to a single nomination — finest rap efficiency for the hit “Dior.” Nonetheless, Swift gained album of the 12 months for a 3rd time with “evermore.”
The Weeknd, Swift, Juice WRLD and Pop Smoke will compete for prime Billboard 200 album, together with Lil Child.
For prime Sizzling 100 tune, nominees embody The Weeknd’s “Blinding Lights,” DaBaby and Roddy Ricch’s “Rockstar,” Chris Brown and Younger Thug’s “Go Loopy,” Gabby Barrett and Charlie Puth’s “I Hope,” and 24kGoldn and iann dior’s “Temper.”
In contrast to different awards exhibits the place committees decide nominees, the Billboard Awards’ finalists are primarily based on album and digital gross sales, streaming, radio airplay and social engagement. The nominees for the 51 classes are primarily based on the chart interval of March 21, 2020, by means of April 3, 2021.
It is the explanation why controversial nation singer Morgan Wallen is nominated for six awards. As a result of Wallen was caught on digital camera utilizing a racial slur earlier this 12 months, he wasn’t allowed to compete on the Academy of Nation Music Awards or CMT Music Awards. However regardless of the fallout, he is had main success on the nation and pop charts with a number of songs from his sophomore album, “Harmful: The Double Album.”
Billboard Awards producer dick clark productions did ban Wallen from taking part within the present.
However Sunday might be jam-packed with different A-listers: Performers embody The Weeknd, BTS, Unhealthy Bunny, Doja Cat and SZA, twenty one pilots, DJ Khaled with H.E.R. and Migos, Karol G, Alicia Keys, Duran Duran, Jonas Brothers with Marshmello, and Pink, who will earn the ICON Award.
Presenters embody Cynthia Erivo, Chelsea Handler, Swizz Beatz, Tina Knowles-Lawson, Gabrielle Union, Henry Golding, Leslie Odom Jr., Lil Rel Howery, Padma Lakshmi, Renée Elise Goldsberry, Lena Waithe and Dixie D’Amelio.
Following The Weeknd, DaBaby is the second most nominated act with 11. Pop Smoke earned 10 posthumous nominations, whereas Barrett is the main feminine nominee with 9.
Others who scored a number of nominations embody Unhealthy Bunny, BTS, Megan Thee Stallion, Doja Cat and Justin Bieber.
AJR, Glass Animals, Jimmy Jam & Terry Lewis with Sounds of Blackness and Ann Nesby may even carry out Sunday, the place rapper-activist Trae Tha Fact will obtain the Change Maker Award.