LG Electronics Followers Bemoan Finish of Period as Agency Exits Smartphone Enterprise


LG smartphone customers in South Korea and america posted nostalgic tributes on social media after the agency introduced the exit, citing a chronic gross sales droop. LG nonetheless holds a roughly 10% share of the U.S. smartphone market, in line with researcher Counterpoint, although its slice of the worldwide pie is simply 2%.

“Please launch the Rollable cellphone earlier than you die,” mentioned one person on a 300,000 member-strong discussion board on Naver, South Korea’s largest on-line search portal, referring to LG’s newest expandable show https://www.cnet.com/information/lg-rollable-phone-makes-ces-2021-appearance-and-were-intrigued idea that the corporate flaunted on the CES commerce present in January.

Followers fondly famous among the firm’s extra distinctive designs, equivalent to a T-shaped twin display screen, in addition to options together with a double-tap to show a display screen on and off.

“LG has among the greatest audio {hardware} of any cellphone,” Kim Dong-woon, who has used six LG smartphones, informed Reuters. “It’s a disgrace that LG is withdrawing.”

Influential U.S. tech reviewers echoed the feelings.

“LG have been by no means excellent however in a world of boring slabs they delivered among the most unusual cellphone designs, concepts and options ever,” mentioned YouTuber Austin Evans https://twitter.com/austinnotduncan/standing/1378894062388797441 on Twitter.

LG, which had been making cell phones for a couple of quarter of a century, finally fell behind rivals Apple Inc and Samsung Electronics Co Ltd, partially resulting from lacklustre advertising and marketing and gradual software program updates.

Its smartphone division logged almost six years of losses, totalling roughly $4.5 billion by the tip final 12 months.

For all of the fandom, some criticised the telephones, saying the shutdown was inevitable.

“The writing has been on the wall for a very long time … issues didn’t enhance,” mentioned person cdegallo on Reddit.

(Reporting by Joyce Lee and Heekyong Yang in Seoul; Extra reporting by Shubham Kalia in Bengaluru; Enhancing by Sayantani Ghosh)

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