Nike Wins Halt to Gross sales of Lil Nas X ‘Devil Footwear’


By Jonathan Stempel

U.S. District Choose Eric Komitee in Brooklyn dominated three days after Nike sued MSCHF Product Studio Inc, claiming that the black-and-red, devil-themed sneakers, which carry the Nike “swoosh” brand, infringed its logos.

The sneakers are personalized variations of the Nike Air Max 97 sneakers that purport to include one drop of human blood within the midsoles, and are printed with “Luke 10:18,” a biblical passage referring to Devil’s fall from heaven.

Solely 666 pairs, costing $1,018 every, have been made. Lil Nas X, recognized for the track “Outdated City Highway,” was planning to pick out who will get the 666th pair, however that plan was shelved following Nike’s lawsuit filed on Monday. He isn’t a defendant within the case.

“MSCHF strongly believes within the freedom of expression,” the corporate stated in an announcement. “We stay up for working with Nike and the courtroom to resolve this case in probably the most expeditious method.”

Nike and its legal professionals didn’t instantly reply to requests for remark.

MSCHF’s legal professionals had argued that Devil Footwear have been “not typical sneakers, however relatively individually-numbered artworks,” following on the corporate’s “Jesus Footwear” based mostly on the identical Nike mannequin in 2019.

They stated a short lived restraining order was pointless as a result of shoe patrons wouldn’t assume Nike was concerned, and all however the 666th pair had already been bought and no extra have been being made.

Nike’s legal professionals, in distinction, stated “even ‘sneakerheads’ have been really confused by MSCHF’s sneakers,” and MSCHF had a “historical past” of transport infringing sneakers quicker than courts may cease it.

Lil Nas X final month launched a devil-themed video for his track “Montero (Name Me By Your Title).”

(Reporting by Jonathan Stempel in New York; Enhancing by Dan Grebler)

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